Experts of St. Petersburg International Cultural Forum Noticed Ulyanovsk Region’s Experience in Development of Creative Industries

The event takes place from 14 to 16 November.


The I Russian-Japanese Forum on Creative Economy has been organized within its framework. Tatyana Ivshina, Director of the Foundation "Ulyanovsk – the Capital of Culture", talked about successful implementation of this thematic area in the region.

The Ulyanovsk region systematically works to develop creative industries. This sphere is under the personal control of Governor Sergey Morozov. In 2017, a regional priority project "Development of creative industries in the Ulyanovsk region from 2017 to 2021" was developed and approved. The key activity vectors include a system of continuous education in this sphere, creation of communication space and new export-oriented products, and construction of infrastructure.

“Development of the creative industries cluster provides residents of the Ulyanovsk region with new opportunities. In the first place, it will improve the quality of cultural environment, increase the number of employees in the field of creative industries, and create new cultural infrastructure using the funds of investors and partners. In addition, we have experience in changing the network of cultural institutions, as well as expanding the range of cultural services provided to the population,”- said Tatiana Ivshina.

During the event, Gulnaz Kadyrova (Deputy Minister of Industry and Trade of the Russian Federation) mentioned particular importance of the creative sector's development. She said, “Today Russia and Japan are actively developing in many areas. They include digital economy, urban planning, support for small and medium-sized enterprises, and humanitarian relations. I think that the creative industry, which we are discussing today, will also be sphere of our interaction in the future. For Russia, this topic was not selected by accident; we are now in search of the industry that would provide us with a greater effect from the added value, and we believe that creative industries are the sphere that we should use of economic development.”

Liliya Nurgatina, Deputy Director of the Department for Socially Important Goods Production Development of the Ministry of Industry and Trade of the Russian Federation, mentioned Ulyanovsk region's experience in her report as a positive example of creative industries' development in Russian regions.

The Ulyanovsk has developed such areas of creative industries as fashion, IT, cinema and animation, music, and crafts. Successful projects include a folk craft called Akshuatskaya Loza, a workshop where people make woolen cloth goods and souvenirs in the workers' settlement Izmailovo, a factory for production of musical instruments "BalalajkerЪ". Its goods are available at the exhibition of Russian-made musical instruments in the new building of Mariinsky Theatre within St. Petersburg International Cultural Forum.