10 Tourism Projects Presented by Ulyanovsk Region Win in Russian Event Awards 2021

The award ceremony took place in the Governor's Palace on 3 December.

The event was held in the region from 1 to 3 December. The first day focused on the business program of the Russia Event's forum, which had proved to be both the main educational venue for event tourism and a platform for territories promotion since 2016.

On 2 December, finalists of the award, which included 13 tourism projects from the Ulyanovsk region, addressed the jury. In total, two hundred and forty-nine projects from fifty-nine regions of Russia made it into the final of the National Russian Event Awards. The finalists were selected according to regional competitions' results.

“Despite the current restrictions due to the epidemiological situation, which has changed people's lives in many ways, event tourism is still a popular and important sphere. This proves that tourism industry actors are eager to take part in event-related competitions. The Ulyanovsk region is actively developing this area and there are more and more interesting and unique events here. For example, our event calendar for 2021 had sixty tourism events,” said Denis Ilyin, Director of the Agency for Tourism.

The forum, which has been held annually since 2016, gives each participant a chance to develop an optimal model for their event together with representatives of the expert community. It is also possible to hold a presentation for the event or tour. More than 200 representatives of the tourism industry from more than 40 regions of Russia usually take part in the forum.

According to Tatyana Ivshina, Director of the Foundation “Ulyanovsk – the Capital of Culture”, such events provide an opportunity to exchange experience in implementation of regional event tourism projects, which is essential for the professional community. Such projects are also an extensive presentation of the city. “Russian Event Awards was attended by representatives from 59 regions, and many of them visited Ulyanovsk for the first time. Such events promote professional discussions and independent assessment among both experts and our colleagues from other parts of the country, which is particularly important this year since the city has prepared its new brand book,” said Tatyana Ivshina.

Russian Event Awards is held as part of the implementation of the Tourism and Hospitality Industry national project. The forum is organized by the Foundation “Ulyanovsk – the Capital of Culture”, FROS "Region PR" and the Ulyanovsk Region Agency for Tourism with the support of the Government of Ulyanovsk Region.